100 million users access Facebook from basic cell phones

Facewbook for Every Phone

The announcement came from Facebook itself, which indicated that 100 million active users use Facebook through mobile basic application used Facebook for Every Phone.

The application Facebook for Every Phone was created in 2011 to try to take advantage of all mobile devices available, particularly in emerging markets where these devices are very common. The basic cell phones are phones that allow access to the internet, but are not smartphones.THL W100

So Facebook decided that this application would be important to add more users to the social network, which posted an excellent mark of 100 million users who access at least once a month through this application.

The purpose of this application is not making money in the short term. As these basic cell phones are very common in developing countries, Facebook ensures the use of social network already, which ensures that in the future will also continue to use the social network, possibly other more advanced devices taking into account recent developments in the countries .

Facebook for Every Phone includes several features present in the application for smartphones such as News Feed, Messenger functionality, search of friends and photos. This application uses small amounts of traffic and there are even partnerships between Facebook and some holes operators in these countries, where the use of Facebook is completely free. The strategy for emerging countries is clear just by looking at most of the countries that offers free access through this application. Portuguese operator TMN also offers free access through this application.THL W200