Google predicted that digital searches of hotels in the United States grow 24% overall in 2013, but within this trend includes a rise of 68% in queries from mobile and 4% drop in PCs originated The After a study of Adobe Systems Inc. discloses that point to the actual signals for tablets.
Google study indicated that in addition 68% growth in mobile satellite search, the tablets showed an increase of 180%.
Meanwhile, the report of Adobe Systems Inc., with reference measurements hotel sector (Hotel Benchmarking Metrics) found that visits are leaning in favor of tablets.
The study analyzed more than 300 million visits to 31 websites hoteliers around the world in the fourth quarter of 2012 (80% of them in the U.S.), and found that about one sixth of traffic to those sites came from mobile devices . Tablets represented in turn, 60% of the visits phones.
Globally, the report notes that in the fourth quarter of 2012 tablets accounted for 58% of total hotel site visits and mobile phones 41%, while 1% were other devices.
With the use of tablets and smartphones increase, consumer behaviors of each of these types of devices are becoming more different.
According to the study, site navigation with tablets is similar to the PC that made smartphones. The latter tends to run in search of last minute travel situations.
This trend is visible in searches for hotels: According to the study by Adobe, tablet users spend more time in the hotel websites, watching an average of 4.9 pages per visit, about the same as PC users , according to the fourth quarter of 2012.PIPO M9
Meanwhile, in their search for hotels, mobile users watched an average of 3.4 pages per visit.
The Adobe market research also revealed that according to the results in U.S. travelers are more inclined to use consumer tablets from other products. The travel industry not only had the highest percentage of Internet traffic from tablets (11.2%), it was the industry that even more traffic recorded smartphones tablets.PIPO M8PRO
The proportion in the media and entertainment sector was 11.6% of the traffic to 6.9% for smartphones and tablets, in travel and hospitality was 10.9% and 11.2%, 10.7% and retail sales 10.1% financial services 7.2% and 4.5%, and high technology 3.7% and 2.2%.